Western Technical College Presents: “Standing Out in the Avalanche of Information and Choices” by Jake McKenzie, CEO Intermark Group. This event is scheduled for Thursday, October 27, 2016 at 7:30 a.m. – 9:00 a.m. in the Lunda Center at Western Technical College.
Jake McKenzie will cover new psychological research about how people make purchase decisions. He will reveal the steps to leverage this research and help you stand out to prospective clients and customers in the sea of sameness. You will learn the process to finding your unique way to answer the question “Why you?” and the profound effect it has on the decision making process.
Intermark Group is an advertising agency in Birmingham, Alabama. Prior to becoming CEO, Jake was a VIP in their digital division. He founded the division and shaped brands for such clients as Toyota, Lexus, Mohawk, Krispy Kreme, and dozens of others. Under his tenure, Intermark has grown into the largest agency in Alabama, and one of the largest in the Southeast. His background is in psychology, which gives him an unparalleled view of changing customer beliefs and behavior.
Register by filling out the following FORM. Please mail your registration form and payment to:
BIS – Lunda Center
Western Technical College
400 Seventh Street N
La Crosse, WI 54601
The cost to attend is $20 per guest or $108 for a table of six. Be sure to register by Monday, October 19, 2016.